Reebok and Futureverse Team Up to Create Next-Gen Digital Fashion Experiences Reebok, the iconic sports culture brand, and Futureverse, the leading AI and metaverse technology and content company, have unveiled an exclusive partnership to create cutting-edge artificial intelligence, web3, blockchain gaming, and metaverse experiences for consumers.
The partnership aims to revolutionize digital fashion by launching Reebok Impact in 2024, a digital shoe experience that will immerse mass consumers in artificial intelligence and digital wearables.
“We are beyond excited to announce our partnership with Reebok; a testament to our shared belief that life is a journey of active participation, not observation. This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion. It’s an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one. Together, we’re pioneering digital possibilities where every step tells a story, and every story shapes our world,” said Shara Senderoff and Aaron McDonald, co-founders of Futureverse.
Reebok and Futureverse share a vision of active life participation, as reflected in Reebok’s motto “life is not a spectator sport” and Futureverse’s “play-to-learn” approach. Their partnership aims to offer consumers new experiences that combine digital fashion, AI, web3, gaming, and metaverse technologies.
Reebok is deeply entrenched in consumer trends and transformative technology.Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator. At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products. Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility.Todd Krinsky, CEO of Reebok
This partnership signifies the initial step in a long-term collaboration between Reebok and Futureverse, with plans to expand, enhance functionality, integrate new features, and introduce further groundbreaking experiences.