PrimaLoft promotes Fawn Knadler to North American Sales Director
PrimaLoft, Inc., a global supplier of high-performance insulation with a strong focus on sustainability, has announced the promotion of Fawn Knadler to North American Sales Director. The move comes as the company strengthens its commercial efforts in the region, following the launch of six new insulation technologies in the final quarter of 2025.
In her new role, Knadler will lead PrimaLoft’s sales strategy across the United States and Canada. She will also oversee regional sales managers and work closely with brand partners to support product development and market growth.
“I’m excited to take on this role and continue building long-term relationships with our customers across North America,” said Knadler. “PrimaLoft’s focus on performance and environmental responsibility closely matches what today’s brands and consumers are looking for.”
Knadler brings more than five years of experience from her previous position as West Coast Territory Manager at PrimaLoft. During that time, she managed key accounts including Nike, Patagonia, Vuori, 5.11, Marmot, Vans, and Levi’s. Her work has focused on aligning customer needs with the right insulation solutions, helping brands apply PrimaLoft technologies in ways that add real value for end users.
According to Chris Humphris, Senior Vice President of Global Sales at PrimaLoft, Knadler has consistently shown strong leadership and a clear understanding of the company’s broader goals. “Fawn has proven herself both as a sales leader and as someone who contributes meaningfully to our strategic direction,” he said. “Her experience, energy, and perspective make her a strong fit for this role.”
With a background in textile innovation and a long-standing connection to the outdoor and action sports sectors, Knadler is expected to play a key role in deepening partnerships with existing customers while supporting new opportunities across North America. Her appointment reflects PrimaLoft’s continued focus on combining technical expertise with close collaboration across the supply chain.
