Setting new responsible viscose standards for textile circularity
Lenzing Group, a world-leading producer of wood-based specialty fibers, has launched LENZINGTM ECOVEROTM with REFIBRATM technology at this year’s Intertextile Shanghai Apparel Textile Fair and Trade Show. Building on the success of TENCELTM Lyocell fibers with REFIBRATM technology, the expansion of the REFIBRATM technology to LENZINGTM ECOVEROTM will help Lenzing increase the overall post-consumer content in its products. The expansion further highlights Lenzing’s ongoing stride towards transitioning to a circular economy in textile and fashion with its innovative, future-proof solutions.
“As climate change compels eco-conscious living, Lenzing collaborates with the industry to forge a future defined by collective engagement and systematic change, steering us toward a circular economy,” said Florian Heubrandner, Executive Vice President Global Textiles Business at Lenzing.
“LENZINGTM ECOVEROTM with REFIBRATM technology is well-positioned to meet the surging demand for diverse circular design innovations. This new offering empowers like-minded fabric mills, garment manufacturers and consumer brands to embark on this transformative journey alongside Lenzing – breathing new life into post-consumer textile waste while anchoring circularity at the core of the textile value chain.”
Scaling circular responsible viscose fiber production for global textile market
Through Lenzing’s successful development and scaled production, LENZINGTM ECOVEROTM with REFIBRATM technology is now available to customers worldwide. Maintaining the eco-responsible benefits of the original LENZINGTM ECOVEROTM, the new viscose fiber with REFIBRATM technology comprises up to 20% of post-consumer textile waste, which is sourced from cellulose-rich materials or polyester-cotton blends. The waste is collected and sorted in collaboration with key industry and innovation leaders who champion post-consumer textile recycling programs.
Unleashing unlimited product possibilities with circular solutions
Driven by its ‘Better Growth’ strategy, Lenzing consistently embraces circularity in textiles and empowers itself and its value chain partners to drive systemic change for a greener future. LENZINGTM ECOVEROTM with REFIBRATM technology plays a crucial role in this vision, filling the gaps for mills, manufacturers, and brands that seek to meet evolving industry requirements and consumer preferences globally.
This new fiber is identifiable at every stage of the supply chain, from fabric to final product, ensuring traceability and transparency. This empowers brands and retailers to offer genuine products while enabling consumers to make informed purchases.