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Sustainability and digitalization took center stage at ITMA 2023: 5 Innovations that caught our attention

ITMA 2023, the leading global exhibition for the textile and garment industry, is set to encourage innovation, research, and collaboration to propel the sector toward a sustainable and transformative future. This time, ITMA has invested in various programs aimed at identifying, showcasing, and recognizing groundbreaking innovations that will drive the industry forward. One of these initiatives is the introduction of Start-Up Valley, an exclusive platform created by CEMATEX, which shines a spotlight on early-stage companies with revolutionary solutions and technologies designed to inspire and support innovation in the textile, garment, and fashion domains.

Recognizing the increasing significance of transformation in the industry, ITMA 2023 has carefully curated a selection of 16 exceptional start-ups to feature on the grandest global stage for the textile industry. These start-ups have been handpicked by a distinguished panel of industry experts, guaranteeing the highest quality and potential for disruption. Through their disruptive innovations, these pioneering companies are forging new markets and value networks, contributing to the industry’s progression toward a more digitalized and sustainable future.

MYTH : Revolutionizing print pattern design with AI technology

Figure 1: MYTH Stand at ITMA 2023. Source: MYTH Instagram

In a groundbreaking move towards digital transformation, MYTH, an innovative artificial intelligence-based print pattern design tool, has emerged as a game-changer in the fields of design, gaming, metaverse, textile, and fashion. With its cutting-edge technology, MYTH aims to reshape the print pattern design process by seamlessly bringing together designers and businesses while catering to the demands of Industry 4.0.

The advent of MYTH marks a significant milestone in the realm of pattern design, offering a state-of-the-art solution that combines green initiatives and digital innovation across various sectors. By harnessing the power of advanced AI technology, MYTH equips businesses with the tools necessary for a sustainable future while meeting the requirements of an ever-evolving industry.

One of MYTH’s key features lies in its ability to provide unique, limitless, and perpetually new pattern designs. By choosing either Designers & Enterprises or Professional Model, users can access MYTH’s comprehensive library of design options, allowing for personalized patterns that cater to individual needs and preferences. Furthermore, MYTH goes beyond more visual representation by seamlessly adapting these unique patterns to 3D visual models specifically tailored to the user’s main product. This process eliminates physical workflows, leading to enhanced productivity and efficiency.

“Our mission is to revolutionize the pattern design process through cutting-edge technology,” states the MYTH team.

MYTH offers a subscription-based software model that provides instantaneous design solutions, effectively removing human dependency in the fields of game design, metaverse design, textile, and fashion.

JF-888 : Redefines industrial ironing with energy-efficient machine

Officina Meccanica Montenero, a renowned manufacturer of professional products for industrial ironing, is revolutionizing the industry by introducing the JF-888, a high-performance ironing machine that combines exceptional results with remarkable energy efficiency. With a steadfast commitment to customer satisfaction, Officina Meccanica Montenero offers cutting-edge solutions that not only deliver outstanding technical reliability but also prioritize environmental sustainability by reducing energy consumption.

Figure 2: Officina Meccanica Montenero at ITMA 2023

At the forefront of the JF-888’s impressive features is its ability to maintain top-notch productivity while significantly lowering operating costs. Equipped with a state-of-the-art steam generator with nanotechnology insulation that mitigates heat loss ensuring optimal performance and energy conservation. By harnessing innovative design principles and advanced technology, Officina Meccanica Montenero has created a machine that meets the specific needs of its customers in the most efficient way possible.

One of the standout features of the JF-888 is its steam release mechanism. Steam is intelligently released from the working surface and can be regulated by the operator, who has control over emission time and quantity, thereby preserving the integrity of the fabric being ironed. Officina Meccanica Montenero ensures that the JF-888 combines innovative design elements with cutting-edge technology, making it an ideal choice for even the most demanding customers.

The machine’s nanotechnological insulation within the steam table minimizes heat dissipation, and steam is channeled precisely where it is needed, further enhancing energy conservation. Officina Meccanica Montenero has crafted the entire machine to prevent unnecessary energy dissipation, guaranteeing optimal utilization of stored energy.

Pattern Room: downloadable & ready to use clothing pattern library

Pattern Room, an Australia-based company, is disrupting the fashion industry with first- of- its- kind downloadable clothing pattern library. Unlike traditional pattern resources, Pattern Room’s collection are not just tried and tested; they’re also loved by fashion enthusiasts worldwide.

Figure 3: Pattern Room at ITMA 2023. Source: Pattern Room Instagram
Figure 3: Pattern Room at ITMA 2023. Source: Pattern Room Instagram

With a commitment to quality and a dedication to keeping production in-house, Pattern Room sets itself apart by offering over 300,000+ quality clothing patterns, all designed under the direct supervision of founder, Julia. With an impressive 28+ years of industry experience, Julia’s expertise ensures that every pattern in the library meets the highest standards of quality.

One of the standout features of Pattern Room’s pattern library is the best possible fit and cut property. This library includes pretty much every pattern one can think of, from sports clothing to fashion basics. Plus every single one has already been tried and tested ensuring the perfect fit.

Pattern Room’s patterns are not only prioritize fit, but they are also designed for comfort and performance.

Pattern Room’s patterns are renowned for their versatility and adaptability across various industries and clients. With their sizing consistency and premium fit, this pattern library successfully achieves the attention of fashion makers. The library has become a go-to resource, trusted by fashion professionals and enthusiasts.

By embracing the digital format, Pattern Room empowers designers and creators to bring their visions to life with ease and precision.Pattern Room is redefining the concept of pattern libraries, revolutionizing the way designers source and utilize patterns.

AiDA: AI based interactive design assistant by AidLAB

AiDLab, a collaboration between the Hong Kong Polytechnic University (PolyU) and the UK’s Royal College of Art, is making waves in the fashion industry with the launch of AiDA, an AI-based Interactive Design Assistant for Fashion. This first-to-market technology empowers fashion designers to harness the power of artificial intelligence and seamlessly collaborate with it to create original and innovative designs. With just a few clicks, designers can now effortlessly develop fashion collections, bringing agility, efficiency and flexibility to conventional and intensive studio processes.

Figure 4: AiDLab at ITMA 2023. Source: AiDLab Linkedin
Figure 4: AiDLab at ITMA 2023. Source: AiDLab Linkedin

AiDA automatically generates designs for both single fashion items and collections based on designers’ creative inspirations. Designers can explore a virtually limitless number of design proposals, sparking creativity and enabling them to push the boundaries of their imagination. Moreover, AiDA ensures that  the signature design elements of particular fashion brands can be seamlessly integrated into the new designs, maintaining the brand’s style and identity.

One of the remarkable advantages of AiDA is its ability to accelerate time to market. AiDA’s user-friendly and intuitive interface further enhances its appeal, making it accessible to designers of all skill levels and establishing a seamless collaboration between human creativity and AI technology.

Tailr : A SaaS platform to streamline fashion production and drive sustainability

Tailr, a cloud-based Software-as-a-Service (SaaS) platform, is revolutionizing the fashion industry by offering a comprehensive solution to streamline production processes, achieve sustainability goals, and ensure consistent sizing for clothing brands. With a mission to alleviate the challenges faced by fashion brands in garment design and production, Tailr aims to simplify workflows, reduce sampling time, and enhance overall efficiency, ultimately minimizing e-commerce returns and landfill waste.

The fashion industry often grapples with complex production supply chains, disconnected teams, and communication gaps, resulting in prolonged sampling cycles, discrepancies between final production and approved samples, and inconsistent sizing that leads to high production costs. Tailr was launched as a response to these burning issues, born out of frustration with a broken fashion system.

Figure 5: TAILR at ITMA 2023.

Beyond operational efficiency, Tailr also places a strong emphasis on sustainability. By optimizing production processes and minimizing errors, the platform contributes to the reduction of e-commerce returns—a significant environmental challenge for the fashion industry. Additionally, Tailr’s commitment to consistency in sizing helps brands to avoid overproduction, aligning with broader sustainability goals.

Tailr’s arrival signals a new era of progress and innovation in the fashion industry. As brands increasingly prioritize sustainability and seek ways to enhance operational efficiency, Tailr stands as a valuable partner, revolutionizing the production process and ushering in a future where fashion is both profitable and environmentally responsible.

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