The environmental non-profit Canopy announced that eight fashion and lifestyle companies, Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell*, OUTnABOUT, D Ô E N, and ICICLE are taking steps to remove Ancient and Endangered Forests from their paper packaging and man-made cellulosic fibre (MMCF) supply chains. These companies have joined Canopy’s Pack4Good and CanopyStyle initiatives, which signals a growing shift in the industry toward more resilient sourcing and better forest stewardship. They are joined by Next Gen material developers Red Leaf, Zylotex, and Chempolis.
Demand for packaging and MMCF textiles continues to rise worldwide. Over 3.1 billion trees are logged each year for paper packaging alone, and many are taken from the planet’s last remaining old-growth and high-biodiversity forests. Brands entering Canopy’s programs are responding to that pressure by choosing materials that reduce reliance on these ecosystems.
Marc O’Polo CPO Susanne Schwenger said this direction fits the company’s long-held focus on natural materials and lasting design: “At Marc O’Polo, our mission is to become the most sustainable version of ourselves, a journey rooted in our heritage of using natural materials and creating timeless design with lasting quality. Joining CanopyStyle and Pack4Good is an important step in advancing that mission. By working to eliminate Ancient and Endangered Forests from our packaging and textile supply chains and accelerating the shift to Next Gen fibres, we can help safeguard climate-critical forests while building a more resilient, responsible future for fashion. We are proud to collaborate with Canopy to drive meaningful change for people, animals, and the planet.”
Protecting forests remains one of the fastest and most cost-effective ways to stabilize the climate and slow biodiversity loss. Many of the brands joining Canopy’s initiatives are exploring materials made from agricultural residues, recycled fibres, and other alternatives that reduce pressure on forests while cutting waste and improving supply stability.
Nicole Rycroft, Founder and Executive Director of Canopy, said the mix of U.S., U.K., German, Chinese, and Australian companies reflects a widening global commitment to responsible sourcing. She noted that their actions will support forest conservation and help grow the market for Next Gen materials.
With the new signatories, CanopyStyle now represents 590 brands with a combined annual revenue above $2 trillion USD. Pack4Good has reached 480 brand partners representing $403 billion USD in revenue.
Voices from the new partners
AKYN
“At AKYN, our design philosophy is deeply rooted in nature, and every detail in our collection has been carefully considered to both elevate the design and minimise the impact on the planet. Joining CanopyStyle and Pack4Good reflects our deep commitment to transparency and traceability – not just in our products, but across all areas of our business. Protecting Ancient and Endangered Forests is a natural extension of our values and our belief that we can create and care for the Earth, and we’re proud to stand with Canopy to create a fashion future that is elevated in both ethics and design.” — Amy Powney, creative director & founder, AKYN
Chempolis
“At Chempolis, we know that innovation must serve both industry and the planet, and joining Canopy’s network together with a great group of pioneering companies is a natural continuum to our beliefs. Through collaboration with Canopy, we aim to accelerate the industrial scale-up of our biorefining technologies, through which we can replace fossil alternatives and reduce CO2 emissions globally, minimize local environmental impacts and provide social benefits locally. This is a proud moment for our team – and a meaningful step towards a purer future.” — CEO of Chempolis, Heli Antila.
DÔEN
“At DÔEN, our approach to business has always been to view our supply chain as a value chain, and to commit to creating more environmental and social value across every tier and function of that model. Joining Pack4Good reflects our ongoing commitment to sustainability and responsible sourcing. We believe the fashion industry has a duty to lead with intention, and that includes ensuring our textiles and packaging do not come at the expense of the world’s Ancient and Endangered Forests. We are proud to be part of a movement that is shaping a more regenerative future.” — Christina Castle, Senior Manager, Impact & Product Sustainability
Mint Velvet
“We’re genuinely delighted to join Canopy and support their incredible work to protect the world’s Ancient and Endangered Forests. Our partnership through the CanopyStyle and Pack4Good initiatives will help us make better material choices — ones that completely align with our ESG goals and our commitment to protecting nature for future generations.” — Gemma Nestor, ESG & Sourcing Lead, Mint Velvet
OUTnABOUT
“From choosing more eco-friendly fabrics to advocating nature-friendly low-carbon practices, we aim to join hands with kids and adults alike to protect the endless vitality of nature through sustainable lifestyles.”
Red Leaf
“We believe Red Leaf’s pulp offers one of the simplest and most effective solutions to the tension within global pulp supply chains for the tissue, packaging, and specialty paper markets. Our fiber qualities outperform eucalyptus and enable converters in these segments to directly reduce their reliance on northern hemisphere softwood sources. We look forward to further engagement with forward-thinking, cost- and risk-conscious customers leading these markets, building on our existing relationship with Dart Container Corporation in molded fiber products.” — Darby Kreitz, Co-Founder & CEO, Red Leaf Pulp Ltd.
Spell
“At Spell, we’ve learned that real change happens when every part of the supply chain moves with us toward what we value. Joining Pack4Good is a natural extension of our commitment to ensure that the materials we use protect, rather than harm, the world’s vital forests. The more responsibly the fashion supply chain operates, the more our industry can truly be a force for good — and we’re proud to stand with Canopy in accelerating that future.”
Zylotex
“At Zylotex, we believe the future of textiles must be rooted in regeneration, not extraction. Partnering with Canopy through the CanopyStyle initiative reflects our commitment to replacing unsustainable fibres with Canadian-grown, circular solutions that protect forests, climate, and communities. Together, we are proving that innovation and responsibility can weave a stronger, more resilient global textile supply chain.” — Lelia Lawson
