Avavav presents garments made with OnceMore recycled viscose pulp at Milan Fashion Week
Swedish fashion brand Avavav has introduced new garments made with recycled viscose pulp from OnceMore during Milan Fashion Week, continuing its work with alternative textile materials.
The fabrics used in the collection contain dissolving pulp produced from a blend of post-consumer textile waste and wood sourced from responsibly managed forests in Sweden. The material combines recycled fibres with virgin wood pulp to create viscose suitable for fashion applications.
Creative director Beate Skonare Karlsson said that emerging fashion brands often struggle to access new materials that have a lower environmental impact. These options can be more expensive and usually require larger production volumes. With the support of OnceMore, Avavav has been able to incorporate the fabric into several of its core designs while continuing to explore responsible material choices in its collections.
According to OnceMore, the dissolving pulp used in the fabrics can contain up to 50 percent recycled textile fibres. Based on Sustainable Apparel Coalition benchmarks through the Higg Materials Sustainability Index, the material also has the potential to reduce carbon emissions by up to 30 percent compared with conventional viscose production.
The textiles were developed together with New Focus Textiles, a partner in the OnceMore Together network. The fabrics appear in several pieces from Avavav’s Fall/Winter 2026 collection, including the brand’s recognisable cutout ribcage button-up shirt.
This marks the second phase of the collaboration between Avavav and OnceMore.
Ida Fager Stark from OnceMore said the partnership is intended to demonstrate that viscose made partly from recycled textile waste can be used in high-fashion garments without affecting design or quality. She added that Avavav’s approach shows how such materials can also support creative expression in fashion collections.
