Brands Seekers launches AI personal stylist and expands luxury fashion platform to 41 languages
Bahrain-based luxury fashion platform Brands Seekers has introduced its new Luxury Fashion Concierge AI Personal Stylist, alongside a major multilingual expansion that now enables customers in more than 150 countries to shop in 41 languages.
The latest development is designed to make luxury fashion shopping more personalised, accessible, and convenient for customers worldwide.
The AI-powered platform features products from more than 350 international designer brands, including BOSS, Armani Exchange, Calvin Klein, and Tommy Hilfiger. Instead of browsing through thousands of products manually, shoppers can simply describe what they are looking for using natural language.
Customers can specify details such as the occasion, budget, preferred brands, dress code, season, or personal style, and the AI stylist will recommend suitable fashion items accordingly.
Unlike many AI fashion tools that generate virtual or fictional outfit ideas, Brands Seekers’ AI stylist recommends only real products available in its live catalogue. This allows customers to purchase the suggested items directly without searching elsewhere.
The platform can also create complete outfit recommendations while offering flexibility for users to replace individual items without having to generate an entirely new look. This makes it easier for shoppers to personalise recommendations based on their preferences.
As part of its global expansion, Brands Seekers has also localised key parts of its platform in 41 languages. The multilingual support extends across product pages, fashion blogs, size guides, and the AI Personal Stylist, providing a more seamless shopping experience for customers in international markets.
The launch reflects the growing role of artificial intelligence in luxury retail, where brands are increasingly using AI to improve customer engagement, simplify product discovery, and deliver more personalised shopping experiences.
By combining AI-driven styling with real-time product availability and broad language support, Brands Seekers aims to make luxury fashion more accessible to customers across diverse regions while maintaining a premium digital shopping experience.
