Syre, the textile impact company on a mission to hyperscale textile-to-textile recycling, has announced a trio of influential strategic partners: Gap Inc., Houdini Sportswear, and Target. These Launch Partners will play a central role in bringing circular polyester to market, fast-tracking its adoption, and reshaping the global textile industry.
Founded in March 2024, Syre is determined to decarbonize and dewaste the textile sector by developing a global network of recycling plants capable of producing high-quality circular polyester. This innovative process reduces carbon emissions by up to 85% compared to traditional oil-based virgin polyester.
The company has already begun construction of its first “blueprint” facility in North Carolina, USA, set to become operational in 2026. Once online, the plant will deliver up to 10,000 metric tons of circular polyester annually and Syre’s newly announced partners will be the first to put it to use.
Three Industry Leaders, One Circular Vision
Gap Inc., the largest specialty apparel retailer in America, has entered the partnership with a bold ambition: to source 10,000 metric tons of Syre’s recycled polyester chip annually. The move underscores Gap Inc.’s commitment to integrating more sustainable materials across its portfolio, which includes Old Navy, Gap, Banana Republic, and Athleta.
We’re proud to be among the first to support Syre’s innovative textile solutions. This partnership enables us to accelerate our progress toward realizing a more circular fashion industry,
Dan Fibiger, Vice President of Global Sustainability at Gap Inc.
Our ambition to utilize 10,000 metric tons per year of Syre’s recycled polyester chip is not only an innovation that we feel will resonate with our customer, but it is an important lever for Gap Inc. in our efforts to bridge the climate gap.
Houdini Sportswear, the Swedish technical outdoor brand known for its pioneering work in circular innovation, is aiming for a fully circular and waste-free ecosystem by 2030. Through this partnership, Houdini has committed to sourcing 50% of its polyester usage from Syre over the next three years.
With nature as our blueprint we envision a pure, waste free and circular flow of natural resources, products and a business model that are circular by design and companies like ourselves that act as custodians and caretakers of those resources. In partnership with Syre’s ambition, we are closing in on that vision.
Eva Karlsson, co-founder and Chief Creative Officer at Houdini.
Target, which serves millions of guests across nearly 2,000 stores and online at Target.com, has also joined forces with Syre as part of its broader sustainability strategy. Target aims to design 100% of its owned brand products for a circular future by 2040, and this partnership will introduce Syre’s circular polyester into select product lines.
A Turning Point for the Textile Industry
The partnerships come at a critical time. Joint research from Syre and McKinsey reveals a projected 10–12 million metric ton annual shortfall in recycled polyester supply by 2030. With bottle-to-fiber solutions facing regulatory decline due to their non-circular nature, textile-to-textile recycling is rapidly emerging as the new standard.
We are thrilled to announce our partnerships with these esteemed and forward-thinking brands, representing different segments and sizes.
Dennis Nobelius, CEO of Syre.
They are truly front runners, understanding the need to secure capacity of a scarce resource to be. As we embark on the next phase of scaling at speed, we’re confident that these collaborations will not only bolster commercial success but also help redefine the industry and drive the urgent shift towards true circularity.”
This announcement of strategic Launch Partners marks a defining chapter in Syre’s journey. The company has worked closely with each brand to ensure seamless integration of circular polyester into their supply chains, a move that sets a powerful precedent for the industry at large.
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