Scalpers and Jack & Jones open new stores at Forum Montijo
Forum Montijo is expanding its retail mix with the opening of three new international brands, offering shoppers more choice as the Christmas season approaches. Spanish fashion label Scalpers and Danish brand Jack & Jones have opened stores on Floor 1, while Austrian jewellery brand Swarovski is now welcoming customers on the ground floor.
The openings follow the acquisition of the shopping centre, formerly known as Alegro Montijo by South African property company Lighthouse Properties. The deal, completed in September 2024, was valued at 178 million euros. Since then, the new owner has been working on a broader plan to refresh the centre and make it more convenient for visitors, especially during busy shopping periods.
According to Lighthouse Properties, the arrival of these brands is part of a wider effort to strengthen Forum Montijo’s fashion and lifestyle offer while improving the overall customer experience during Christmas. Alongside the new stores, the centre has introduced two exclusive support services designed to help shoppers manage last-minute purchases with less pressure.
Scalpers brings contemporary fashion for both men and women, known for its bold yet wearable collections. The brand focuses on pieces that balance style and versatility, making them a popular choice for gifts with a distinct character. Jack & Jones adds to the menswear offer with a relaxed approach, where denim plays a central role and comfort meets current trends. Swarovski completes the trio with its well-known crystal jewellery and accessories, aimed at customers looking for classic and gift-ready pieces.
Between fashion, jewellery, added services, and family-friendly experiences, Forum Montijo is positioning itself as a practical and welcoming destination for Christmas shopping. The changes also reflect a longer-term renovation strategy for the Greater Lisbon shopping centre, which includes a refreshed identity and the continued arrival of new brands through the end of 2025.
