Indo Count Global relaunches Wamsutta brand with direct-to-consumer model
Indo Count Global, a leading name in home textile solutions and the U.S. subsidiary of Indo Count Industries Ltd., announces the relaunch of its iconic American brand, Wamsutta, on July 9th, 2025. Available exclusively at wamsutta.com in the U.S., the reintroduced brand comes with a fresh product assortment and a revitalized brand position aimed at strengthening Indo Count’s foothold in the premium segment of the U.S. home textiles market.
Acquired from Beyond, Inc. in April 2024, Wamsutta has a long history dating back to 1846, where it quickly rose to become the largest cotton weaving plant in the world. The brand became a household name and a leader in the bedding and bath category, known for its quality and comfort.
Now, with its new direct-to-consumer (DTC) model, Indo Count Global plans to tap into a new generation of consumers while preserving Wamsutta’s long-standing legacy.
We’re excited to reintroduce Wamsutta with a modern touch. The refreshed brand, premium positioning, and DTC approach will help us connect with today’s consumer while honoring the brand’s deep roots in quality and comfort.
Mohit Jain, Executive Vice Chairman of Indo Count Industries
The new Wamsutta.com offers a curated selection of premium bedding and bath products, emphasizing timeless design, simplicity, and durability. Indo Count Global’s commitment to quality, sustainability, and excellent customer service shines through in every product.
By adopting the DTC model, Indo Count Global aims to not only bring quality products directly to consumers but also strengthen its relationship with them, gathering valuable insights and building long-term brand loyalty. The new strategy highlights the company’s vision to bring comfort and design to homes while continuously evolving to meet modern needs through digital innovation.
