Avery Dennison expands partnership with San Francisco 49ers to enhance fan experience at Levi’s stadium
Avery Dennison (NYSE:AVY), a global leader in materials science and digital identification solutions, has extended its partnership with the San Francisco 49ers to bring more personalized fan experiences to Levi’s® Stadium. This renewed collaboration focuses on improving retail customization and fan engagement through technology, further solidifying Avery Dennison’s role as the 49ers’ exclusive partner in embellishment and personalization.
New Customization Options for Fans
As part of the multi-year agreement, the 49ers’ Team Store at Levi’s® Stadium will offer an upgraded shopping experience with more in-venue personalization options. Fans will be able to customize jerseys, including newly introduced Levi’s® jackets, and enjoy an expanded selection of personalization stations to accommodate higher demand. Avery Dennison is integrating intuitive ordering systems to ensure a seamless process for fans looking to create personalized items during their visit.
International Reach and Community Impact
Avery Dennison’s partnership expansion also includes international rights, now covering Mexico and the UAE. This move aims to bring the personalization experience to a global fanbase, with plans for digital content and community engagement initiatives in these regions. Additionally, the partnership will support girls flag football, with Avery Dennison launching a new digital content series aimed at encouraging female participation in sports.
Digital Connection and Fan Engagement
Avery Dennison’s expertise in digital technology plays a central role in this collaboration. The company is leveraging its Embelex solutions and atma.io connected product cloud platform to deepen fan engagement. This technology allows for a more personalized experience, offering fans unique interactions with the team and sponsors through digital connections and data-driven insights.
“From the start, the 49ers and Avery Dennison have worked together to deliver an elevated fan experience,” says Kevin Hilton, VP of Corporate Partnerships at the 49ers. “This extended partnership will continue to bring impactful solutions to our fans, our organization, and our corporate partners.”
Looking Ahead: More Personalized Experiences
The partnership comes at an exciting time for Levi’s® Stadium, which is set to host major global events in 2026, including football and soccer tournaments. In the near future, fans will be able to further personalize their experience with engraved footballs, celebrating their moments at the stadium. Avery Dennison and the 49ers are also looking at ways to integrate even more smart technology into the fan experience, ensuring continuous innovation.
A Track Record of Sports Collaborations
In addition to its work with the 49ers, Avery Dennison has built an impressive portfolio of sports partnerships, including collaborations with the Philadelphia Eagles, Cleveland Cavaliers, and various professional leagues like the NHL, MLB, and soccer leagues such as the English Premier League and LaLiga.
With its expanded role in fan personalization and digital engagement, Avery Dennison is helping to redefine what it means to connect with sports teams and brands, creating lasting and meaningful experiences for fans worldwide.
