The European Parliament has finalized updates to the Waste Framework Directive (WFD), setting new expectations for textile producers across the continent—and beyond. The directive introduces Extended Producer Responsibility (EPR) for textiles, meaning brands will be held accountable for the lifecycle of their products, from creation to disposal.
What’s Changing
- EPR applies to all textile producers selling in the EU, whether they are based in the EU or not, regardless of company size or location.
- Categories include clothing, accessories, footwear, home textiles, and potentially mattresses.
- Micro businesses get an extra 12 months to comply and may face lower fees.
Timeline to Watch
- The directive is expected to take effect around October.
- EU countries have 20 months to incorporate the rules into national law.
- Within 30 months, each country must implement its own EPR scheme.
Exact producer fees haven’t been set. They’ll likely vary based on environmental and social criteria. Fast fashion brands may face penalties. Reporting production volumes will be mandatory, so brands need to get their data systems in order.
What Brands Should Do Now
Waiting isn’t a strategy. Brands are encouraged to:
- Design for durability
- Increase recycled content
- Simplify material blends
- Engage in resale and repair
These steps could help reduce future EPR fees. Tracking production volumes is also key, since reporting will be required.
Why This Matters
This move signals a shift toward product-level sustainability regulations. While some details are still in flux—like reuse and recycling targets—the message is clear: accountability is coming. Other regions, including California and Canada, are watching closely. What works in Europe may soon become a global standard
