SHEIN, the global online fashion and lifestyle retailer, has signed a Memorandum of Understanding with Lufthansa Cargo to work on lowering the carbon footprint of air transport. The agreement, signed on August 19, 2025, sets the stage for adopting sustainable aviation fuel (SAF) offsetting solutions for SHEIN deliveries within the next six months, along with other initiatives focused on renewable and lower-carbon energy sources.
Under this plan, Lufthansa Cargo will provide SHEIN with “Proof of Sustainability” certificates that verify the SAF quantities used. These certificates follow externally verified standards and will document the emission reductions compared to conventional jet fuel in a transparent and traceable way.
Ethan Shen, SHEIN’s General Manager of Global Fulfillment, explained that SAF use, fleet efficiency, and process quality form the foundation of this collaboration.
Through this partnership, we aim to pilot and gradually expand the use of SAF where feasible, while continuing to explore additional ways to reduce the carbon footprint across our delivery network. While the use of SAF is one step towards reducing our transportation and distribution emissions, we recognize it as part of a broader decarbonization strategy that should also include optimizing logistics, fleet efficiency, and exploring other low-carbon solutions.
Ethan Shen, SHEIN’s General Manager of Global Fulfillment
Ashwin Bhat, CEO of Lufthansa Cargo, highlighted the airline’s role in shaping sustainable supply chains.
“Signing this memorandum with SHEIN represents Lufthansa Cargo’s commitment to implementing high-performance logistics solutions responsibly and with operational excellence. It demonstrates the importance of concrete measures and reliable implementation in the international air freight business. Together with all stakeholders within the supply chain, we are driving the development of more sustainable global supply chains in line with our purpose: Enabling Global Business.”
Ashwin Bhat, CEO of Lufthansa Cargo
Beyond SAF adoption, the two companies are also looking at ways to strengthen data traceability and improve reporting of both operational and environmental information. Knowledge sharing and joint exploration of new approaches will form part of the collaboration.
The agreement signals the start of a long-term relationship between SHEIN and Lufthansa Cargo, with both parties committed to advancing practical steps that reduce the environmental impact of air freight while maintaining reliable global logistics.
