Collaboration of Rebag with Amazon brings authentic pre-owned luxury
Rebag is a New York-based luxury resale platform founded by Charles Gora in 2014 that is known for its pre-owned handbags, watches, fine jewelry, and more. Since June 10, 2025, this partnership has brought nearly 30,000 authentic, pre-owned luxury items, including handbags and watches, to Amazon’s online marketplace.
Customers are benefited from this collaboration. Rebag works to sell items. On the other hand, customers are benefited from Amazon Prime’s free two-day delivery and hassle-free returns.
Rebag’s rigorous inspection process ensures that buyers receive genuine, high-quality luxury goods in every product. The partnership provides access to a vast collection of nearly 30,000 pre-owned luxury goods, making high-quality resale more accessible to a wider audience.
The collaboration focuses on sustainability. By promoting the resale of luxury goods, the partnership supports sustainable shopping practices and the circular economy.
This partnership combines prestige and trust. Rebag is a luxury resale space and global e-commerce giant Amazon is known for its convenience and scale.
It also highlights the growing importance of sustainability in luxury fashion, particularly targeting young, eco-conscious consumers. This strategic move by Amazon deepens its presence in the luxury market through partnerships rather than building a resale platform.
This allows luxury retailers to embrace circular fashion models and technology-enabled accessibility. It is hoped that this collaboration will meet the growing demand for sustainable luxury shopping.
