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Circularity
Repair gets the spotlight, Take-Back gets the leftovers.
Our sustainability strategy is focused on repair. I hear this regularly from brand sustainability teams and I understand the appeal.…
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Circularity
The bin in the home is the enemy – you cannot trace your way out of that.
“Every conversation about circularity comes back to product data. The industry is chasing perfection on the product. The biggest unknown…
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Circularity
The overlooked problem in fiber to fiber textile recycling
In 2022, Renewcell opened the world’s first industrial-scale textile-to-textile recycling plant in Sundsvall, Sweden. It had spent twelve years developing…
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