Archroma, a global leader in specialty chemicals, has launched a newly redesigned website, aimed at enhancing customer experience and supporting more sustainable practices across the textile, packaging, and paper industries.
The new platform, rooted in Archroma’s mission for sustainability, is designed to help manufacturers and brands make smarter, science-based decisions to reduce environmental impact. By providing accessible technology and transparent information, the website emphasizes Archroma’s commitment to a more sustainable future.
Dhirendra Gautam, VP of Global Marketing and Strategy at Archroma Textile Effects, highlighted the website’s role in a time of increased demand for lower-impact solutions.
Sustainability is becoming a business imperative, and our upgraded website reflects our dedication to helping customers navigate competitive markets with smarter, sustainable solutions.
Dhirendra Gautam, VP of Global Marketing and Strategy at Archroma Textile Effects
The website offers a variety of features aimed at simplifying decision-making for manufacturers. One of the standout tools is the SUPER SYSTEMS+ tool, which helps users choose the right low-impact system for specific markets and fabric types, while meeting sustainability targets, compliance requirements, and performance goals.
Archroma has also revamped its Packaging Technologies section, showcasing its sustainable solutions for circular packaging. The website demonstrates how Archroma supports sustainable chemistry throughout the entire value chain, from pulp and paper to packaging, tissue, and even building materials.
Lisa Clark, VP of Marketing and Sustainability at Archroma Packaging Technologies, said,
Our new website highlights our broad portfolio that enables the shift to more sustainable solutions, from packaging to tissue and construction materials.
Lisa Clark, VP of Marketing and Sustainability at Archroma Packaging Technologies
Key features of the new website include:
- Industry-centered solutions tailored to the unique challenges of the textile and packaging sectors.
- Enhanced navigation and search functionality for easy access to information, resources, and support.
- A dynamic newsroom with the latest company updates, technology news, and industry events.
- Improved contact tools, providing faster access to Archroma experts for collaboration and support.
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