Helix Sleep, the Phoenix-based direct-to-consumer mattress brand, is moving deeper into brick-and-mortar. The company has entered a new partnership with Rooms To Go, the nation’s No. 1 independent furniture retailer with more than 200 locations. Shoppers across the Southeastern U.S. can now find Helix mattresses in Rooms To Go stores after a phased rollout through the summer.
Here’s what matters: three of Helix’s best sellers are on the floor so customers can test and buy in person.
- Midnight Elite
- Midnight Luxe with GlacioTex Cooling Pillow Top
- Twilight Core
“Rooms to Go is a top-tier retailer with an incredible reputation for delivering exceptional customer experiences,” said Jerry Lin, co-founder of Helix Sleep. “We’re proud to bring Helix into their carefully curated mattress assortment, where our award-winning comfort, cutting-edge materials and traffic-driving sleep solutions will perfectly complement their mission. Together, we’re elevating the in-store mattress shopping experience and making premium, tailored sleep accessible to even more customers nationwide.”
Rooms To Go sees a strong fit, too. “Rooms to Go is always looking for brands and products that can enhance the lives of our guests and improve their overall shopping and sleep experience,” said Jon Studner, vice president of mattresses for Rooms To Go. “When considering brands, we look for them to provide innovation, performance, value, and drive customers into our stores. We believe Helix can deliver on all those fronts. Helix has created an award-winning array of mattresses, and we look forward to our guests trying them in our showrooms.”
The expansion is backed by Helix’s broader U.S. footprint. Following its recent acquisition of Southerland, the company now operates multiple production facilities nationwide, supporting efficient coast-to-coast distribution. To help guide shoppers to nearby stores, Helix plans co-branded digital retargeting campaigns aimed at driving foot traffic to Rooms To Go locations.
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