In this new era, technology is not a tool, it is actively participating in decision-making. Agentic AI systems are one of the latest technologies in the world.
Agentic AI can make various decisions on its own like agents, can analyze problems, set objectives and take various steps according to that objective. This artificial intelligence is currently capable of following various commands as well as starting work on its own. It can plan various types of plans to meet goals and work on complex projects.
This word was also in the discussion at big events like Cannes Lions. Currently, the term agentic AI is on the lips of most executives in the fashion industry.
During VivaTech, LVMH’s Chief Information Officer Franck Le Moal said that they are working with Google to create an AI agent. At the ShopTalk event, Diane von Furstenberg CEO Graziano de Boni told Vogue Business that they are now thinking about how to use AI agents to make their brand smarter and more customer-focused.
Agentic AI has many advantages. They are capable of making decisions without human intervention. They learn from past mistakes and improve their decisions. Gartner predicts that by 2029, 80% of common customer problems will be solved autonomously—potentially reducing operational costs by nearly 30%.
Trey Courtney (Global chief product and partnerships officer at Mood Media) says, “Brands are using custom-trained task agents that understand their brand voice, past campaigns and audience preferences to suggest initial campaign themes, story arcs, product ideas and even early-stage visual and copy prototyping.”
This artificial intelligence analyzes real-time data to provide brands with experiences that can adapt to customer preferences, from product recommendations to recommendations. This artificial intelligence helps brands take action without high-cost staff by automating complex tasks and reducing human error.
Agentic AI learns and improves over time, ensuring that marketing strategies, customer interactions, and business operations become more effective with each cycle. By adopting agentic AI, brands can differentiate themselves through improved customer experiences, faster innovation, and more agile operations.
We call it invisible intelligence because it’s a way to empower sales associates to provide the best service at a much larger scale.” “Currently, brands do this for their top 1 percent of customers, or their VICs. But now, they’re thinking about how to scale that to the next 30 percent of their highest-spending customers.
Raakhi Agrawal, Managing director and partner at management consultancy BCG
Agentic AI can process huge amounts of data & they are transforming digital marketing that’s why brands should know about this. Agentic AI will be ideal for all industries. Marketers can integrate Agentic AI technology with other marketing tools and platforms.
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