Rixo launches UK resale platform to promote circular fashion
British fashion label Rixo has officially launched Rixo Pre-Loved, a resale platform exclusively available to UK customers. This new initiative aligns with the company’s commitment to creating timeless fashion pieces that can be cherished for years and passed down through generations. As co-founders Henrietta Rix and Orlagh McCloskey say, the platform is designed to help customers contribute to a more sustainable fashion industry by offering “future vintage.”
With Rixo Pre-Loved, customers can buy and sell Rixo items, including unique and rare finds from the founders’ personal wardrobes. To sell, customers simply take photos of their Rixo pieces, answer a few questions, and submit them for review. Once approved, sellers receive a pre-paid shipping label and payment after the item is sold. Sellers have the option to receive either the resale value or 110% of the value in store credit to use towards new Rixo pieces.
This new platform reinforces Rixo’s commitment to sustainability by promoting a circular fashion model that extends the life of its clothing. Customers can now participate in a resale ecosystem that reduces waste and keeps high-quality garments in circulation for longer periods.
Expansion and Growth: Rixo’s Retail Strategy
The launch of Rixo Pre-Loved comes during a period of expansion for the London-based brand. Earlier this year, Rixo opened its first store in Ireland at Kildare Village, an upscale shopping destination. Last autumn, the brand also debuted its homeware collection, Casa Rixo, bringing its signature aesthetic into home décor. Additionally, the company’s New York City pop-up on Prince Street has transitioned into a permanent store due to the overwhelming positive response and strong sales, contributing to a 43% increase in direct sales in the US.
Financial Performance Amid Growth
While Rixo has seen a surge in brand awareness and customer engagement, its latest financial results reflect the costs of expansion. For the 2023/24 financial year, Rixo’s revenue dipped slightly due to challenging market conditions and cautious consumer spending. Operating profit decreased to £303,000, down from £2.3 million the previous year, and net income fell to £251,000 from £1.8 million. The increase in administrative expenses—from £9.2 million to £11.2 million—was primarily due to investments in digital marketing and store openings.
Despite a dip in profits, Rixo’s strategic focus on growth, both in physical retail and online, ensures that the brand is well-positioned for long-term success. Through Rixo Pre-Loved, the company is setting a strong example of how fashion brands can foster a circular economy while remaining true to their signature style.
Rixo’s Impact on Sustainable Fashion
By launching its resale platform and expanding into new retail spaces, Rixo is leading the way in promoting sustainability in the fashion industry. The Rixo Pre-Loved platform allows customers to keep high-quality, timeless pieces in circulation, reducing waste and contributing to a more sustainable fashion ecosystem. As the company continues to evolve, its commitment to circular fashion and responsible business practices will likely inspire more brands to follow suit.
