New platform CIRCULOSE® Forward accelerates sustainable fashion
Circulose has officially launched CIRCULOSE® Forward, a new platform designed to scale circular solutions and help brands transition toward low-impact, Next Gen materials. Backed by environmental nonprofit Canopy, this innovative platform is being indicated as a game-changer for the future of fashion.
Developed by Circulose, CIRCULOSE® Forward is a comprehensive ecosystem that provides practical tools including a digital materials library, price benchmarking capabilities, and a streamlined supplier network. The aim is to simplify and advance the integration of circular, sustainable fibres into mainstream fashion production, without sacrificing quality, design, or commercial performance.
Nicole Rycroft, Founder and Executive Director of Canopy, emphasized the platform’s importance in aligning climate and market demands.
We’re proud to support Circulose’s launch of CIRCULOSE® Forward. This platform provides practical, scalable solutions that align with both climate science and market needs. It’s the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next Gen future.
Nicole Rycroft, Founder and Executive Director of Canopy
The announcement comes at a time when leading brands are increasingly focused on responsible sourcing and environmental impact. Andrés Fernández, Sustainability and Sourcing Director at Mango, sees CIRCULOSE® Forward as directly supporting their sustainability strategy.
“Environmental and social sustainability are a fundamental pillar of Mango’s business model. The launch of CIRCULOSE® Forward provides an innovative solution that aligns with our goal to exclusively use fibres with lower environmental impact by 2030 and to foster a more circular and responsible fashion ecosystem.”
Andrés Fernández, Sustainability and Sourcing Director at Mango
The excitement is echoed across the industry. Thijs Maartens, VP Global Sustainability at Tommy Hilfiger, underlined the brand’s vision for a more circular future.
“At Tommy Hilfiger, we believe the future of fashion should be circular, and we’re taking steps to make it a reality today. The launch of CIRCULOSE® Forward supports the scaling of CIRCULOSE® within our collection and achieving our goal to increase our use of more innovative materials.”
Thijs Maartens, VP Global Sustainability at Tommy Hilfiger
For companies like Bobo Choses, the platform represents both innovation and proof of progress. Cecilia Guarás, I+D and Sustainability Manager, shared,
“We are really glad to see that Circulose could overcome some of its barriers, because they were a proof of the state of the industry when implementing innovation. We repeatedly support their work for two main reasons: We believe in the material, and we also want to prove to ourselves that products can be made differently, while still being equally relevant, long lasting, and beautiful. Our respect and admiration for the role that Canopy plays in supporting the fashion industry in its sustainable transformation is huge, and we are very grateful to be part of this joint initiative. If you go together you go further, and when it comes to impact, long-term commitments are crucial.”
Cecilia Guarás, I+D and Sustainability Manager, Bobo Choses
On the production side, partners are equally enthusiastic. Zhang Dongbin, Executive Vice President at Tangshan Sanyou Chemical Fibre Co., commented,
“As the first production partner of Circulose, we are proud to be a pioneer in driving the Man-Made Cellulosic Fibre industry toward a more sustainable path, delivering high-quality, recycled MMCF products to our customers and their end consumers.”
Zhang Dongbin, Executive Vice President at Tangshan Sanyou Chemical Fibre Co.
Sucharu Uppal, Joint President, Brands & Retail at Grasim Industries Limited / Aditya Birla Group, highlighted the platform’s potential to reshape value chains,
“The launch of CIRCULOSE® Forward represents a significant step in providing scalable, sustainable, and ready-to-be-plugged-into value chain solutions to brands. By integrating high-quality recycled materials like CIRCULOSE® into our fibre offerings, we support our partners in reducing environmental impact while meeting the growing demand for circular fashion.”
Sucharu Uppal, Joint President, Brands & Retail at Grasim Industries Limited / Aditya Birla Group
With CIRCULOSE® Forward, Circulose and its partners are offering the fashion industry not just a toolkit but a transformational model for how materials are sourced, shared, and scaled. As pressure mounts on the industry to deliver tangible climate action, this platform may well be the bridge between ambition and achievement.
