Knix has unveiled its new Active collection, fronted by Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger. The launch is part of the brand’s Better Than Ever campaign, which highlights the connection between strength, confidence, and feeling comfortable in one’s own skin.
The collection features Knix’s signature HiTouch leggings, strappy bras, workout tops, and pieces with mesh detailing and cut-outs. It also debuts CloudCut, a new fabrication designed for the studio bomber, jogger, and hoodie. These versatile items are made for both light-to-medium workouts and everyday wear, offering a balance of performance and style.
“For me, this campaign is very meaningful,” says Scherzinger. “I have never felt stronger physically, mentally, or spiritually. Partnering with Knix gives me the chance to celebrate strength and share activewear that feels incredible to live in.”
Knix first entered the activewear space in 2018 with the Catalyst Sports Bra, which set benchmarks in independent testing for bounce rate reduction. By 2021, the brand expanded its range with activewear developed alongside model Ashley Graham. Today, Knix combines expertise in bra design, technical fabrics, and inclusive sizing to create apparel that merges comfort, fit, and function.
The new Active collection includes oversized and cropped hoodies with matching joggers, jackets, bombers, high-rise shorts, long-sleeve tops, camis, sports bras, leggings, and more. Styles are available in a wide range of colors and sizes from XS to 4XL.
“With this collection, we wanted to meet women where they are—always moving, always strong,” says Joanna Griffiths, Knix Founder and President. “Nicole’s energy and her own journey of strength perfectly reflect what we’re celebrating with Better Than Ever.”
The collection launches September 10, with early access on September 9. It will be available at knix.com and all Knix retail locations, including the brand’s recently opened New York City store at 242 Lafayette Street, with more store openings planned through 2025 and 2026.
