India launches new textile export push after US tariffs
India has unveiled a major strategy to expand its textile exports after Washington raised tariffs on Indian shipments by 50 percent.
The plan focuses on reducing reliance on the US market by tapping into demand across 40 other countries. Trade bodies and Indian consulates will lead targeted outreach campaigns in the UK, Japan, South Korea, Germany, France, and Australia. These markets together import more than £468 billion worth of textiles and apparel each year. India’s current share is only about 5 to 6 percent.
The new effort will present Indian textiles as sustainable, high-quality, and diverse, with support from government programmes that help exporters secure international certifications and comply with environmental standards. Exporters will also be encouraged to use free trade agreements where possible, improving access and lowering costs.
By building stronger links outside the US, India hopes to cushion the blow of higher tariffs while opening new long-term growth opportunities in global textile trade.
