Hugo Boss introduces eco-friendly NovaPoly™️ yarn
In a significant stride towards sustainable fashion, Hugo Boss has introduced NovaPoly, an innovative recycled polyester yarn designed to address environmental concerns associated with synthetic textiles. This development aligns with the company’s BOSS THE CHANGE initiative, emphasizing its commitment to environmental responsibility and circular fashion.
Innovative Composition and Environmental Impact
NovaPoly is crafted from both pre- and post-consumer textile waste, collected during clothing production and from discarded garments. The yarn is enhanced with a natural additive that mimics the behavior of natural fibers, enabling it to degrade more readily in the environment. This feature aims to mitigate the persistent issue of microplastic pollution associated with traditional synthetic fibers.
The development of NovaPoly was a collaborative effort between Hugo Boss and its suppliers, Jiaren Chemical Recycling and NBC LLC. Holding the trademark and exclusive usage rights for the first year, Hugo Boss plans to license NovaPoly to other industry partners in the future, promoting wider adoption of sustainable materials in fashion.
Integration into Product Lines
The first products featuring NovaPoly will debut in the BOSS Green collection, with a global launch scheduled for October 2025. These products will be available online, in BOSS stores, and through selected wholesale retail partners. The integration of NovaPoly into performance wear pieces is part of the Spring/Summer 2026 collection, reflecting the company’s dedication to combining innovation with sustainability.
Strategic Sustainability Goals
NovaPoly supports Hugo Boss’s strategic target to combat microplastics, a key pillar of the company’s sustainability strategy. This initiative complements previous efforts by Hugo Boss to develop alternatives to polyester and polyamide fibers, such as the partnership with HeiQ AeoniQ.
