Christopher Heyn named CEO of brrr° to lead next phase of growth and innovation
brrr°, a leader in cooling and comfort fabric technologies, has appointed Christopher Heyn as its new Chief Executive Officer. Previously serving as Executive Chairman, Heyn will now take on the CEO role to guide the company as it focuses on innovation, operational excellence, and global expansion.
With a career spanning decades, Heyn has built a reputation for growing and scaling lifestyle, apparel, and performance brands worldwide. He has previously led Lion Brothers as President and CEO, where he helped the company transform into a global leader in apparel customization before its acquisition by Avery Dennison. He has also contributed to the success of brands like Southern Tide, Summit Golf Brands, Nautica, and the NBA.
As CEO, Heyn will focus on driving the company’s mission to offer thermoregulating fabric solutions that enhance comfort and performance across a range of apparel, activewear, accessories, and lifestyle products. brrr°’s patented technology combines natural cooling minerals, active wicking, rapid drying, and advanced UPF sun protection to create superior comfort for any activity.
I’m honored to serve as CEO of brrr° as we continue to focus on cooling comfort fabric technologies. With a strong sales strategy, global partnerships, and operational excellence, brrr° is well-positioned to expand into multiple markets, delivering solutions that enhance comfort wherever you are.
Christopher Heyn, CEO of brrr°
Heyn added that brrr° is uniquely positioned to meet the growing demand for comfort and performance-driven fabrics, noting the company’s exciting potential for collaboration with brands, product developers, and mills to bring innovative cooling solutions to the market.
Under Heyn’s leadership, brrr° will sharpen its focus on fast-growing segments like athletic and golf, outdoor, casual lifestyle, and advanced performance uniform and workwear categories. The company is also working to expand its global reach with strategic distribution and development partnerships across Asia, Europe, and the Americas.
Mary-Cathryn Kolb, a former Spanx executive who founded brrr° more than ten years ago, will continue to support the company as an Advisor and Board Member.
“Bringing brrr° to life and building a brand with real impact has been one of the most meaningful journeys of my career,” said Kolb. “As a founder, I am proud of the innovation we created and the trust we’ve earned from some of the world’s most recognized brands.”
