Bexley appoints former Lacoste executive Sébastien Fayet as Managing Director
French menswear brand Bexley has announced the appointment of Sébastien Fayet as its new Managing Director, ushering in a fresh chapter for the brand as it accelerates its growth across Europe. Fayet, a seasoned executive with over two decades of experience at Lacoste, succeeds Bruno Luppens, who has helmed the company since its acquisition by LBO France in 2017.
Fayet brings a robust global perspective shaped by a distinguished tenure at Lacoste, where he began in 2002 and held several top-level roles across international markets. Most recently, he served as CEO of Lacoste France, a position he assumed in 2020 after driving strategic growth across the Asia-Pacific region. His appointment signals Bexley’s ambitions to deepen its footprint across the continent and further evolve into a premier name in affordable, high-quality menswear.
“Sébastien’s leadership experience and international mindset align perfectly with Bexley’s ambitions for the future,” said a spokesperson from LBO France. “We are confident that under his guidance, the brand will reach new markets and new heights.”
During Luppens’ seven-year tenure, Bexley underwent a significant transformation, evolving from a footwear-centric brand to a comprehensive menswear label. Ready-to-wear, which once made up just 25% of revenue, now constitutes over half of the company’s sales. The brand’s retail footprint also expanded rapidly, with 31 new monobrand stores opened between 2020 and 2024, bringing the total to 45 locations across France, Belgium, Luxembourg, and Spain.
Bexley’s revenues in 2024 reached €80 million, with 30% generated through online sales—underscoring the success of its omnichannel strategy and commitment to customer experience.
Reflecting on his tenure, Luppens said:
“We have been able to transform the brand by relying on its DNA: quality, affordable, durable, and timeless men’s fashion. Digital retail, design, the customer experience, internationalisation, and our staff’s professionalism have been at the heart of our transformation. I am proud of the progress the team has made and happy to hand over the baton to Sébastien Fayet, whose experience will be a major asset in writing the future chapters of Bexley’s story.”
Bruno Luppens, Ex Managing Director, Bexley
As Managing Director, Fayet is expected to lead Bexley into its next phase of growth, focusing on international development, brand desirability, and sustainable profitability.
“I am honoured to join Bexley at such a pivotal moment. “The brand has a strong identity and an impressive legacy. I look forward to building on that foundation and guiding Bexley as it continues to expand and evolve in the modern menswear market.”
Sébastien Fayet, Newly appointed MD, Bexley
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